Before brows became the focal point of modern beauty, Anastasia Soare was already revolutionizing the industry. Born in Romania, Soare immigrated to the U.S. in the early ’90s with nothing but a dream and an eye for artistry. She started working as an aesthetician in a beauty salon and quickly realized that no one was paying attention to eyebrow shaping. Inspired by Leonardo da Vinci’s Golden Ratio, she developed a precise technique to sculpt brows in proportion to the face—a concept that would later become her signature method.
In 1997, she opened her own salon in Beverly Hills, and it wasn’t long before celebrities like Jennifer Lopez, Kim Kardashian, and Oprah Winfrey were booking appointments. But Soare wasn’t just a brow artist—she was a visionary. In 2000, she launched Anastasia Beverly Hills, starting with a small line of eyebrow products. Her Brow Wiz and Dipbrow Pomade became instant cult favorites, changing the way people viewed brows forever.
Over the past 10 years, YouTube and social media influencers have played a major role in making her brand a household name. Beauty vloggers and makeup artists flooded the internet with tutorials showcasing Anastasia’s products, further cementing the brand’s dominance in the industry. With the rise of Instagram and TikTok, brows became the centerpiece of beauty trends, and Anastasia Beverly Hills was leading the charge.
Today, Anastasia Beverly Hills is a billion-dollar empire, stocked in Sephora and major retailers worldwide. Soare’s journey from an immigrant with a vision to one of the most successful beauty moguls of all time proves that talent, innovation, and determination can build an empire—one brow at a time.
